| Time: |
Sunday - 11:00 AM |
| RJs: |
Non Stop Music |
INTRODUCTIONThe definition of FM has been transformed for now days radio as well as for the listeners. Major goal of listener to tune radio is only for the quality music. Most of the listeners have very keen interest in the latest bollywood music songs since such music doesn’t have enough airplay. Indian bollywood music market is very dynamic. The interest of people for such music is very much. And Just Music is a proper packaged program for all of them which consists latest bollywood hit numbers. This is a nonstop music slot which doesn’t contain any formal program presentation. By the name itself we can know Just Music is just music. Listener can have non-stop one hour musical journey with latest bollywood hit numbers.
NATURE
Type: Non-stop Music Program
Time Slot: Sun-Fri 11-12 noon
Music played: Latest Bollywood Hits
TARGETED GROUPSThe time slot of the program 11-12 noon generally focuses on the housewives and morning college students. Most of the housewives get leisure time for FM after 11 pm as well as they have more interest with bollywood music comparatively more than others. Similarly morning college students also have very much interest for such latest bollywood hit numbers. Once they see a trailer of a new movie, they used to talk about that movie & its music and definitely they’ll be fascinated if they can tune such music. Besides day time listeners also such as drivers, shopkeepers, factory workers also have very keen interest on such non-stop musical program.
OBJECTIVES
- To provide the listeners non-stop musical entertainment.
- To allow the listeners for their scheduled work by tuning radio since the music they tuned can be a motivating or energizing factor.
- To provide the listeners newly available bollywood hit numbers.
ACHIEVEMENTS
Just Music has been a challenge for the most of FM stations because of its musical content. The music played in the program is the challenge for everyone. The quick access with bollywood hit numbers is the major strength of this program. Just Music has been successful for the airplay of most of recent bollywood hit numbers for the first time and listener also do have expectation too that Just Music plays first, so they tune 11-12 noon time slot of TIMES FM 90.6 MHz is also branded by the name Just Music among the FM listeners and favorite program for most of them.
