Fresh Hit @ 90.6 Details - TIMES FM 90.6 MHz

Introduction:
'Fresh Hits' is a program with its unique attributes and features. Generally 'Fresh Hits' is a weekly musical program based on latest Nepali pop and Adhunik music but recently hit in the market. It conveys information about those hit songs and latest Nepali music trends. From its initial episodes it has been providing variety of interesting information about Nepali music market and the latest hit songs. 'Fresh Hits' also consists the information and first release of many upcoming songs in Nepali market. The periodic interview of artist related with those fresh songs has been one of the basic features of 'Fresh Hits' since its one of the authentic program of the station to give a break to a new artist through its profile and interview. Till date it has been successful, to make the access the Nepali music lovers with its program content.

Modifications:
As it has been already mentioned that Fresh Hits deals with the latest music in Nepali Music Industry hitting the charts of current time with its booming popularity concurrently. Nepali Music Industry poses basic one characteristic and it's the dynamism state. Day by day many artist and songs get in the market with its unique feature. Some of they get success, some receives satisfactory outcomes and some of them get expired before its maturity period. The basic factor for the success and failure of any song insist upon the response of the listeners or the target market of the song. Media is the platform or tools for any new released songs to make its access among its targeted listeners. People get informed about any new songs via media. It has been important for most of the artist to have access to right media vehicle for its output or song promotion. And basically electronic media is referred as the most effective media vehicle for audio matter promotion. FM is one of the most effective media for the promotion of any song or artist. An artist gets his/her identity once his/her creation (song) gets a positive response from the listeners and it's the media to market their creations. Media gives recognition to their creation and finally develops it as the public interest. Once it's been the topic of public interest then we can say that the effort has been productive. But it has been challenge for media too that they also have access to the right song for the promotion. Many songs and artist is being introduced in the industry and it's very hard to promote all those songs. Only few of get promotion and few of those promoted music becomes successful to make its recognition. So, challenge for the media is also a dominant factor about choosing the right music for promotion. The effort of media can be only regarded as successful attempt once it has been a topic of discussion or general interest of people.

The whole modification concept of 'Fresh Hits' is based on the above mentioned facts. As it has been already mentioned, 'Fresh Hits' focused on the newly available songs in the market and basically the fresh but hit music in the market. Once the music hits countdown charts with the immense response of the listeners, many of listeners desire to get information about those particular hit songs. Fresh Hits focuses on this very factor as its additional features. Every month one hit song will be titled as "Passion Cooler Fresh Hit @ 90.6 MHz". Selection of the song will be based on the response of the song from the listeners. Basically songs for "Passion Cooler Fresh Hit @ 90.6 MHz" will be selected which are on the top of the countdown charts receiving maximum request from the listeners. Hence "Passion Cooler Fresh Hit @ 90.6 MHz" will be developed as an especial segmentation program format which doesn't limit any particular time slot.

Content:
"Passion Cooler Fresh Hit @ 90.6 MHz" is an especial segment ID broadcasted during variety of time slot basically musical programs time slot. The production of the content ID won't be similar; the content will be developed with related facts of the song. For an instance: If one particular song is chosen for the 'Passion Cooler Fresh Hits' then related information of the songs will be collected with the related people of the songs. Such related people can be the artists or bands, musician, lyricist, listener, arranger, recordist, senior musician as an analyst of the song, representative of the music company. While developing the ID of "Passion Cooler Fresh Hit @ 90.6 MHz" relevant information of the songs will be included in the voice of those related people. A lyricist is supposed to give his/her version about the lyrics of the song he/she has created and such information will be the topic of interest for others. Every week new ID will be developed and broadcasted to provide the listeners more information of their favorite songs. The original episode of Fresh Hits will be the hosting program for "Passion Cooler Fresh Hit @ 90.6 MHz". Every month first episode of 'Fresh Hits' will be the official launching of the song for 'Passion Cooler Fresh Hit on 90.6 MHz' for whole one month. Especial interview with the team of the song will be conducted.

Statakeholders:
- Artist/Band
- Lyricist
- Composer
- Arranger
- Recordist
- Music Company
- Senior Artist
- Co-Artist/Featuring Artist
- Fan/Listeners